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Issue #9 - December, 2008

• Brand Tracking - Monitoreo del Valor de la Marca by Carlos Quezada, CEO MORE
• 2009, ¿El Año en el que Entramos en Pánico? by Luis Álvarez, BlueMarketing

Issue #1 - July, 2006

• China: ¿Amenaza u Oportunidad? by Carlos Quezada, CEO MORE
• Cuando Estalla la Crisis by Luis Álvarez, BlueMarketing

Issue #2 - September, 2006

• Lecciones del Congreso Mundial de Investigación de Mercados: ESOMAR 2006 by Carlos Quezada, CEO MORE
• Los 7 Mitos del Valor de las Marcas by Carlos Quezada, CEO MORE

Issue #3 - December, 2006

• Latinoamérica en el 2050 by Carlos Quezada, CEO MORE
• El Despertar de un Sueño by Ernesto Orci, Commercial Director MORE
• ¡Liberen al Grinch! by Luis Álvarez, BlueMarketing

Issue #4 - February, 2007

• ¿Qué demonios es la Web 2.0? by Luis Álvarez, BlueMarketing
• Mantener a tus Clientes no es un Misterio by Carlos Quezada, CEO MORE
• Los Mejores Anuncios del Superbowl by Luis Álvarez, BlueMarketing

Issue #5 - July, 2007         

¡Ejemplar de Primer Aniversario!

• Los 6 Grados de Separación de la Innovación by Carlos Quezada, CEO MORE
• Relaciones Públicas vs. Publicidad: ¿Quién Gana? by Luis Álvarez, BlueMarketing

Issue #6 - September, 2007

• Menú Básico de la Investigación de Mercado by Carlos Quezada, CEO MORE
• Harry Potter y la Mercadotecnia Encantada by Luis Álvarez, BlueMarketing

Issue #7 - December, 2007

• Reconocimientos 2007 by Carlos Quezada, CEO MORE
• Mi Oficina Mundial by Luis Álvarez, Bluemarketing
• ¡Liberen al Grinch! - Recalentado Navideño! by Luis Álvarez, BlueMarketing

Issue #8 - May, 2008

• La Guerra de los Piscos by Carlos Quezada, CEO MORE
• Escalas Confiables para la Investigación de Mercados by Carlos Quezada, CEO MORE
• Los 7 Pecados Mortales de la Mercadotecnia Mexicana by Luis Álvarez, BlueMarketing

We have some more contributions for your enjoyment:

PATITO S.A. de C.V de NPI
Encuesta de humor (spanish version)

Con humor le pedimos que no se deje engañara por:

Novel Segmentation Techniques
By Carlos Quezada Guzman & Emilio Martinic*

Most image studies make use of attributes that attempt to describe the target audience's perception. However, this approach suffers from a clear bias in rationality by limiting the information to what is translatable in verbal terms.